Extra-listening: Sexist adverts to be banned in the UK

Sexist advertisements to be banned in the UK 

Adverts which show men and women in 'old-fashioned' gender stereotypical roles, for example a woman cleaning a house alone, are to be banned from the UK for maintaining gender inequality.

The Advertising Standards Authority has signalled its readiness to ban commercials which perpetuate sexist stereotypes. Examples given by the authority include ads which show women having sole responsibility for cleaning and men failing to carry out simple household tasks. The ASA’s chief executive, Guy Parker, said portrayals which reinforced outdated views of gender roles can play a part in causing inequality. Key words and phrases watchdog organisation responsible for making sure people maintain standards and follow the law perpetuate make something continue unveil make known for the first time.

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Language challenge

‘Old-fashioned’ sexist ads are to be banned in the UK. Which of these words is NOT a synonym of old-fashioned?

a) archaic
b) outdated
c) time-honoured